ASAP Car Credit Program – Buy Back -
portfolio_page-template-default,single,single-portfolio_page,postid-9696,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.1457076577,qode-theme-ver-3.4,wpb-js-composer js-comp-ver-5.6,vc_responsive

ASAP Car Credit Program – Buy Back

Redemption Path


Sample Code


Event Theme





Buyback, Motion Mail Menu

About This Project

Car Value Direct is one of our more traditional mail pieces, but it has consistently performed at a 2.5% response rate. This thick 5.5×11 double laminate card stock mailer has a 2 card punch out with a personalized trade offer card and a $200 Walmart gift (with the purchase of select new or preowned vehicles). There are multiple personalized variable data fields which personalize this mailer and for each recipient. The mailer directs responders to the web or phone to unlock their current vehicle’s KBB or Black Book value as well as the dealer’s personalized “up-to” cash value offer. On the web redemption path responders will view a custom video buyback offer which unquestionably boosts conversion rates as opposed to a traditional text and image based mail piece.

This Event Includes:


  • Real-Time Event Analytics
  • Real-Time Internet E-Leads
  • Responder Email Address & Phone Number
  • Recorded Phone Calls
  • Custom Video Buyback Offer